Our Business of the Week, Counter Culture Coffee, is a haven for coffee professionals, amateurs, and those looking to learn more about what goes into a perfect cup of coffee! The Counter Culture Coffee Deep Ellum Training Center offers coffee education for baristas, cafe managers, as well as home brewers looking to improve their pour-overs and espresso pulls.
Since its founding in 1995 in Durham, NC, Counter Culture Coffee has relentlessly pursued coffee perfection through a dedication to real environmental, social, and fiscal sustainability and a commitment to creating cutting-edge coffee people. The coffee industry has long been inundated with the practice of underpaying producers and farmers across the globe and Counter Culture has sought to change that by creating partnerships and relationships with individual farmers and paying a premium for the quality product they produce. Each year, Counter Culture releases a transparency report so their consumers know exactly what the company is doing.
The Deep Ellum Training Center, upon opening in 2020, became Counter Culture’s 13th training center nationwide bringing weekly tastings, coffee cuppings, and other educational offerings to the neighborhood. All of their regional tasting centers serve as hubs for fostering education and Deep Ellum is thrilled to be home to the only training center in Texas! Be on the lookout for public coffee tastings and trainings that will be coming back soon so you too can become a coffee pro!