’Tis the season to be jolly, and Deep Ellum businesses are certainly decking the halls. Not actually with boughs of holly (because that’s not a thing), but with bright pink holiday trees.

As you shop and eat through the neighborhood, you’ll see these trees through windows, nestled among plants, at doorways and just generally displaying holiday cheer.

Owners, managers and employees are taking their own takes on their trees, which means you’ll see trees as diverse as the businesses. They’re best seen in person, but we’re giving you a preview on social media through Dec. 24.

Customers and businesses also get a treat this season: Customers can win a $100 cash prize by liking our social posts about the trees, tagging two friends, following us and the business mentioned. The business with the most posts also gets a $100 prize.

So come join us as we #DeckDeepEllum!